The collaboration is a full service setup and Conaxess Trade will therefore handle both brand management, key account, field sales as well as warehousing/logistics. In Denmark the Dr. Beckmann brand holds a variety of products in the field of laundry care and textile stain removers as well as household cleaners. The products are widely distributed in Danish retail.
We are confident that the portfolio of unique and high-quality products will create important synergies with our current partners within non-food. Strengthening our portfolio with Dr. Beckmann will not only be beneficial for the brand but also for our existing partnerships.
Søren Skipper, Commercial Director Conaxess Trade Denmark comments: “We look forward to beginning the partnership with Dr. Beckmann which will be a great asset to our portfolio and we are confident that we will be able to grow the brand as well as the category”.
Felix Krohn, Director International Business delta pronatura comments: “The cooperation with Conaxess Trade Denmark marks for delta pronatura a significant step forward in further developing our Dr. Beckmann brand in the Danish market. We are certain that our consumer centric and innovative products together with Conaxess´s top level business expertise will meet the high demands of Danish consumer”.
About Dr. Beckmann
Today, the Dr. Beckmann brand has a presence in more than 80 countries worldwide. The portfolio consists of specialised products for stain removal, laundry care and household cleaning. All Dr. Beckmann products are certified under the EU Charter Initiative for Sustainable Washing and Cleaning.
The company behind the brand is delta pronatura Dr. Krauss & Dr. Beckmann KG, an independent, medium-sized company based in Germany. It has subsidiaries in Austria, France, the USA, Mexico and China, as well as joint ventures in Great Britain and Poland. The family-run business is currently being driven by third and fourth generation owners Gerhard Krauss, Heiner Beckmann, and since 2016, his son Nils Beckmann.
delta pronatura is known for its Dr. Beckmann and Bullrich brands, alongside its new vegan brand Dr.Theo Krauss. In addition, the brands Blistex, Bi-Oil and BlanX are sold under licence in Germany and Austria.