Bahlsen in new collaboration with Conaxess Trade

Bahlsen and Conaxess Trade have signed a comprehensive agreement beginning 1 September 2022. The agreement means that Conaxess Trade will take over all sales, marketing and distribution tasks for Bahlsen on the Danish market.

This autumn Conaxess Trade Denmark will add numerous well-known brands to its Food & Confectionary portfolio. A new, comprehensive agreement with Bahlsen means that Conaxess Trade will distribute and sell the brands: PICKUP!, Hit and Leibniz.

”We’re really looking forward to our new partnership with Bahlsen. This new deal means that we can offer our customers more variety within the biscuit category.

Bahlsen’s brands are already known in the Danish market and we are looking forward to developing the brands in close collaboration with Bahlsen and our customers,” says Torben Bank Jensen, Managing Director of Conaxess Trade Danmark.

Bahlsen is a family-owned company established in 1889. In 2016, the Leibniz biscuit celebrated its 125th anniversary making it one of the oldest branded products in the world.

“We are glad that Conaxess Trade will be our new distribution partner for the Danish market, starting from 1 September 2022. We consider Conaxess Trade as a highly professional distributor with a proven track record of developing multinational brands in Denmark.

Hence, we trust that this competence in combination with a fruitful cooperation between our two companies will support the sweet snacking brands of “The Bahlsen Family” (such as PiCK UP!), to take the next step in the market whilst reaching more Danish households in the future.

We are looking forward to starting a long-standing partnership, in which we can learn from each other, whilst always having the consumers interests at heart,” says Stefano Leonardi, Commercial Director Western Europe at Bahlsen.

From September 1 Conaxess Trade will be able to offer all Bahlsen’s products to its customers.

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