Brand of the month, Austria: BiFi

The sausage snack in the famous orange design.

The delicious salami snack from the brand BiFi belongs to the meat producer Jack Link and was launched in 1972.

As a salami snack, he founds a new category in the snack range with great success. The brand became innovative and produced the salami sausages in a soft bread case and launched it in 1989. In this way, the popular cult snack BiFi Roll was placed on the shelf, which has always been enjoyed as a perfect snack in between. Another innovation was the BiFi Turkey Roll, which was launched in 2019 and for the first time consists entirely of turkey sausage. But that’s not enough: Since the beginning of 2020, the salami sausage snack has also been available in multipack format of 6. A big step in the Austrian history of the BiFi brand. We are excited to see what innovations the range will be mixed and expanded in the future.

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