Since 1920, Haribo has been family business which is now run by the third generation. For over 90 years the unique Haribo success story has been shaped by tradition, high quality, trends and in particular a contemporary and dynamic image. What started at a backyard laundry in a small suburb in Bonn with a sack full of sugar and copper kettles has developed into one of the best-loved and most well-known brands in the confectionery industry.
“Kids and grown-ups love it so, the happy world of Haribo”. Who doesn’t know the world famous and familiar advertising slogan of the company? A perfect definition of the brand, which reflects values like joy, play, pleasure, fun and variety.