The Ricola brand was created by confectionery business Richterich & Compagnie in 1930 based on the twin pillars of innovation and quality awareness. The family company now exports its herb specialties to more than 50 countries around the world. As a pioneer in organic herb cultivation, Ricola’s close ties with culture and architecture were established early on in the company’s history. These ties are further reinforced through the two Ricola foundations and its own art collection.
Over 100 Swiss mountain farmers supply Ricola with 1,400 tons of fresh herbs each year. Ricola gives the herbs the time they need to grow. But once they have been harvested, the work has to be done quickly. This is why Ricola cultivates and processes the herbs right here in Switzerland. The plants are sent to the Herb Center at the production site in Laufen, where they are dried, cleaned, cut, stored, and mixed. Next, the natural essences and active ingredients are extracted from the herbs and mixed together with all the other ingredients. This mixture is cooked, molded into drops, and left to cool. In other words, every single step of the production process takes place in Switzerland.
In 1993, the «Riicolaa!» yodeling ad was shown in media for the first time in Switzerland and Germany. It led to a massive increase in brand awareness, with Ricola ultimately deciding to introduce «Riicolaa!» to other countries as well. The iconic call has been part of every Ricola advertisement ever since. Can you do the Riicolaa-Jingle?