Rootfruit Scandinavia markets and sells snacks under the brands Gårdschips and Exotic Snacks. They are currently processing the market through a multichannel strategy, which means that the company’s products are found in several segments: grocery stores, service trade and catering. The company is currently focusing on consolidating a strong position in the segment for premium snacks.
The company strives to use local raw materials to the highest possible extent and we always invest in the highest quality. Production facilities and offices are in Stockholm and Laholm.
In recent years, the company has been gradually equipped for extensive expansion through new acquisitions and recruitment of several key employees with extensive experience from the food and grocery trade. Growth continues to take place primarily by signing key agreements with major retail chains. The agreement means that the company’s products are included in the chain’s range.
The expansion outside Sweden has been initiated through launches in Norway, Denmark, Finland, Iceland and Belgium.