In 2007, Rob Cooper, a third generation distiller, engaged some of the world’s top mixologists and traditional French liqueur producers to create St~Germain. An exciting innovation in a tired liqueur category, lovingly referred to as Vie Parisienne en Bouteille, or “Parisian Life in a Bottle”. The secret to the liqueur’s allure and early success is the fresh, hand-picked wild elderflower blossoms gathered each Spring in the foothills throughout Europe.
Thanks to its unique flavour, versatility and elegance, St~Germain has earned a certain célébrité. The New York Times remarked that St~Germain is “one of the most influential cocktail components introduced in the last decade.” No small praise there. The drink has won an array of awards, including four consecutive Grand Gold medals from Monde Selection, and the Chairman’s Award at the Ultimate Spirits Challenge.
A dalliance with vodka, a fling with gin: St~Germain is happy to mingle. It has a reputation for elevating just about any cocktail you mix it with. Those in the trade refer to it as ‘bartender’s salt and pepper’ for the way it enriches any drinks experience.