Conaxess Trade Beverages in a new partnership with Altia

The Danish spirits and drinks company Conaxess Trade Beverages and Altia will enter in a collaboration as of 20 May 2019. The partnership includes Altia to transfer its Denmark domestic business and parts of border business to Conaxess Trade Beverages.

Conaxess Trade Beverages is proud to announce a new Nordic-wide strategic collaboration with Altia, starting this spring. As of 20 May, Altia will transfer its Denmark domestic and parts of border business to Danish Conaxess Trade Beverages. Additionally, Conaxess Trade Beverages gains exclusive right to distribution and marketing of Altia brands in Denmark domestic market and border. Key brands such as Brøndums, O.P. Anderson Aquavit, 1-Enkelt bitter, Renault and Koskenkorva Vodka will become a part of Conaxess Trade Beverages’ portfolio.

Conaxess Trade Beverages is a specialized beverages company focused on sales, marketing and distribution of a wide range of well-known international alcohol brands. The current portfolio includes Bacardi, Bombay Sapphire, Grey Goose, Martini, Breezer, Fernet-Branca, Underberg, Piper-Heidsieck, Stolichnaya and Loch Lomond among others.

The Danish spirits company has throughout the years built a strong presence at the Danish market and has previously been awarded as a Gazelle company; an award for growing businesses value in Denmark.

Great growth potential

Today, Conaxess Trade Beverages has a strong footprint in Denmark and with Altia brands added to the portfolio as of 20 May 2019 it will become one of the market leaders in Denmark within spirit, RTD’s and wines.

“The cooperation with Altia is a perfect strategic fit, that adds value to both parties and our existing brand partners. Altia’s approach for a long-term brand and sales development and the capabilities of Conaxess Trade Beverages to develop businesses are very well positioned to grow the joint business going forward,”

– Uwe Thellmann, the CEO of Conaxess Trade Group.

Managing Director, Jan Rose, adds that we are ready for a new chapter in the history of the company:

“We are excited to add Altia’s iconic brands to our premium spirits portfolio. With our strong market position and our expertise at the Danish on trade channel and Retail channel we see good possibilities to strengthen the distribution and sales of Altia brands – and to further develop the business of our existing brand owners,”

– Jan Rose, Managing Director.

Altia is looking forward to embarking on this new journey:

“We are happy to enter this collaboration with Conaxess Trade Beverages. They have shown strategic and operational strength in Denmark and we are looking forward to continuing the positive development of the Altia brands. We strongly believe, that this new setup gives possibilities to further grow Altia brands in Denmark,”

– Janne Halttunen, Senior Vice President, Scandinavia at Altia.


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