Conaxess Trade Denmark and Walker’s Nonsuch announce new partnership
As of 1 January 2020, Conaxess Trade Denmark will be responsible for the sales, marketing and distribution of the iconic Walker’s Nonsuch toffee in Denmark. The collaboration includes Retail and Travel Retail.
Edward Joseph Walker created the perfect toffee recipe back in the 1890s, using only the finest ingredients. His recipe has grown to be a favourite all around the world. Today, Walker’s Nonsuch is still family led and growing five generations later – making Walker’s Nonsuch one of Britain’s oldest makers of traditional toffee.
Now, it is time to expand the presence in the Danish market even further – by offering the very finest English toffee to the consumers in Denmark and the travellers in the Nordics.
“We are ready to grow our business in Denmark and the Nordics; to continue and accelerate the sales growth and increase the awareness among the toffee loving consumers. We are confident that Conaxess Trade Denmark will take good care of our brand due to their local market knowledge and experience. It is important to us to have a local team who shares our values and dedication,”
– Emma Walker, Export Sales Director at Walker’s Nonsuch and the granddaughter of the founder, Edward Joseph Walker.
Conaxess Trade Denmark will be responsible for the sales, marketing and distribution of Walker’s Nonsuch in the Danish Retail market and the Travel Retail markets in the Nordics.
“It is a great honour to embark on this journey with a company who is having such an inspiring story of how to run a family business for more than a century. The Walker’s family has built a remarkable brand and we are humble to make it a part of our Danish portfolio,” Torben Bank Jensen, Managing Director at Conaxess Trade Denmark says.
The collaboration begins 1st of January 2020.
The Walker Family
About Walker’s Nonsuch – The Story So Far, By Emma Walker
Walker’s Nonsuch is one of England’s finest and oldest makers of traditional toffee. We are based in the heart of the Potteries, in Longton, Stoke on Trent and we are proud to be one of the few companies left in the confectionery industry who are family owned, and independent. I believe the secret to our success and longevity is our quality. Just as Edward Joseph (my great grandfather) always wanted to make the best toffee ever, we have continued his dream and use good wholesome ingredients including whole milk, butter and Belgian chocolate despite rising raw materials costs.
Edward Joseph was a former potter, and had opened a sweet shop with his sister Florence. In the late 19th Century he began making toffee for local customers. It was such a success that he went on to open a small factory. In 1915, Edward enrolled his son, Edward Victor, my grandfather. Together they made the delicious toffee to the original recipe and Walker’s was born and later established as an independent company with limited liability in 1922. In 1974 we took a big step and started to exhibit our lovely toffees at an international fair in Cologne. This was the start of our exports what is today a very healthy and valuable part of our business and further growth is expected. In the UK we supply major multiple supermarkets, cash and carries to service the independent retailers and specialist food distributors and we have our own on-line shop.
My Father, Mr Ian Walker, has developed the product range varieties and travelled the world selling, which brings us to export to 50 countries today.