Conaxess Trade Denmark in a new partnership with Luthman Backlund Foods
We are happy to announce our new collaboration with Swedish Luthman Backlund Foods, the company behind the brand, NICK’S.
Luthman Backlund Foods was formed in 2013 and the mission is clear: to improve the world of snacks. Today, the company is one of the fastest growing no added sugar, free from gluten and palm oil snacking companies in the sector.
Luthman Backlund Foods offers among others, a wide range of delicious protein and snack bars, tasty chocolate, yummy ice cream, sweetener and divine chocolate drink powder under the brand, NICK’S. As of October 2019, NICK’S will be a part of Conaxess Trade’s portfolio in Denmark.
“At Conaxess Trade, we are proud to become the local partner in the Danish market. Luthman Backlund Foods’ growth path is very impressive, and we are looking forward to growing the NICK’S brand in Denmark,” says Torben Bank Jensen, Managing Director, Conaxess Trade Denmark.
“We are looking forward to collaborate with Conaxess Trade on fulfilling our promise ‘Join Our Fight on Sugar! We are on a Swedish mission to improve the world of snacks. N!CK’S never compromise on flavor, our marketing department execute in excellence and the route to market model Conaxess Trade provide for N!CK’S in Denmark will guarantee success.”
– Filip Naenfeldt, Co-Founder and Sales Director at Luthman Backlund Foods.
Conaxess Trade Denmark will take over Luthman Backlund Foods’ portfolio in Denmark which includes chocolate and protein bars. The partnership began as of October 2019 and Conaxess Trade Denmark will manage the yearly negotiations with customers.