Conaxess Trade enter agreement with Cooper Consumer Health International

This is a groundbreaking agreement and an alliance which advances two different sectors. Entrusting over-the-counter healthcare products to the sale, marketing, and distribution customs of the fast-moving consumer goods sector has great potential for both industries for the future: CCHI leave their brands in the hands of fast-paced local sales and marketing specialists with a broad reach across Nordic groceries as well as pharmacies. Conaxess Trade gain a stronger foothold in pharmacies and related specialty trade and expands into a wider category and channel coverage.

“We’re excited to start working with CCHI and very pleased with the partnership so far. We believe we will see more and more of the over-the-counter sector teaming up with sales, marketing, and distribution partners with FMCG backgrounds, and together with CCHI, we’re at the forefront of this revolution,” says Jens Gjedrem, Nordic CEO of Conaxess Trade. “We have already proven that we have created an adaptable and flexible operating model, and with our FMCG background, we’ve been able to move quickly and efficiently to set up a new business unit and secure all necessary regulatory requirements.”

“We selected Conaxess Trade following a diligent partner selection process,” Payam Dadgar, Senior Vice President for International Markets at CCHI, explains. “Conaxess Trade’s commitment to outperformance and customer satisfaction aligns with our company values.  We have benefitted from their significant experience in onboarding partners, and together, we’ll be able to identify and fill whitespace which allows us to deliver on our purpose for more consumers. We view this cooperation as a strategic and mutually beneficial relationship. Together, we aim to streamline processes, enhance efficiency, and bring innovative solutions to market with a growth-oriented mindset.”

To accommodate the addition to the company, Conaxess Trade are adding a full new team and Nordic business unit, active from 1st March 2025. They are taking on 22 former Viatris employees as well as additional resources including regulatory experts. The new unit will be organised as a pan-Nordic structure, led from Stockholm by the experienced business director Patrik Hene.

Conaxess Trade is one of Europe’s leading independent marketing, sales and distribution company and has a presence in six countries (Nordics with Denmark, Finland, Norway and Sweden; and Austria and Switzerland). With extensive experience in all the key sales channels and product categories, it provides access to markets with a more than 40 million consumers and tailor-made solutions for international brand owners. These include professional services in the fields of marketing, category management, key account management, point-of-sale services, market intelligence, purchasing, logistics, warehousing, co-packing, distribution and customer services.

Cooper Consumer Health is a leading European consumer healthcare player, focusing on the development, production, and distribution of a diverse range of consumer healthcare brands across most OTC segments. The company serves over +100,000 pharmacies and drugstores across Europe and beyond. It employs +1500 employees across the different European markets.