Conaxess Trade strengthens its market position in Finland through the acquisition of Piresma

Helsinki (Finland), April 30, 2024 - Conaxess Trade Group, a leading distributor of fast-moving consumer goods (FMCG) to large-scale retail organisations, acquires Oy Piresma Ab. Piresma is a Finnish distributor of FMCG to retail organisations and sport & playground equipment to the public sector. Headquartered in Espoo, Finland, Piresma has been a trusted partner in the market since its inception in 1985. The financial terms of the deal are undisclosed.

This strategic add-on acquisition provides Conaxess Trade Group with additional market expertise and will strengthen its market position to offer even better services to its brand partners. Additionally, the acquisition introduces a new product category, sport & playground equipment, for which there is potential to expand further within Conaxess Trade Group.

“Piresma is an excellent addition to our Finnish business and strengthens in particular our non-food product expertise. This strategic acquisition reinforces our market position and allow us to offer even better services to our brand partners and customers. We look forward to developing and growing the business together with the Piresma team,” states Jens Gjedrem, CEO Nordics of Conaxess Trade Group.

“We are excited about this opportunity and look forward to working with the Conaxess Trade team to continue to invest in and grow the business,” Hannaleena Arjama and Petri Arjama from Piresma add. “Piresma has a strong heritage and we are excited to continue the growth journey together with Conaxess Trade.”

The acquisition of Piresma was completed on April 30, 2024.

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