Conaxess
Trade
Denmark

Empowering brands in the Danish market.

Your local route to market partner in Denmark

Conaxess Trade Denmark is a dedicated organization with more than 170 employees working towards our shared vision: To be your entrusted local route to market partner who is growing and empowering brands.

As a leading Sales, Marketing and Distribution company in Denmark, we are your local expert and business partner with great expertise and insights about the Danish market. Our route to market solutions are customized, adapted to the brand’s needs and ambitions. Whether your brand is already established in Denmark or new to market, we can unleash the potential of your brand. In Denmark, we have built a strong portfolio within the food, non-food, confectionery and beverages categories and we have a unique network across sales channels.

Address:
Transformervej 16
2860 Søborg

Mail:
info.dk@conaxesstrade.com

Phone:
+45 44 57 58 59

Our marketing team’s most important task is to develop and live market strategies for our brands. We are developing Consumer and Trade Marketing campaigns, on- and offline depending on target groups and business objectives. As your local expert, we are constantly seeking for new opportunities in the market by making on-going market analysis for the different categories, and by monitoring and reporting on market developments. Making brands grow requires, identification and adaptation to trends and changes in the market.

Our Key Account Managers and Sales force ensure our broad coverage of the major distribution channels, and they provide brands with unique access to trade. Our Key Account Managers build bridges between our two important stakeholders: brands owners and customers. Their great negotiation skills and close relationships with customers are crucial for the many brands, we collaborate with. The Key Account Management creates value to the customers by being the effective gatekeeper – they have the experience and insights to advise and collaborate with customers about what performance to expect from brands and products.

Conaxess Trade’s countrywide sales forces are our strong muscle – it is flexible and agile. We enable an effective execution of campaigns or market entries and optimal point-of-sales appearance. Their commitment, professionalism and the frequency of visits strengthen our relationship and network with customers in the local stores, shops etc. The sales force is valuable to the customers since they help maintaining the shopping areas dynamic and inspiring; which catalyzes the sales growth and consumer satisfaction. Our salesmen are experts in managing a strong portfolio – including both international and local brands with different strategies – which is essential in the collaboration with customers.

Conaxess Trade offers customized warehouse and logistic solutions to brand owners. We control every step of the process and we handle your brand very carefully. We guarantee smooth distribution and delivery.

The quality level is high, and our dedicated warehouse team takes good care of the goods in stock – trust and transparency are the keywords.

In line with our tailor-made route to market solutions, our warehouse and logistic service is flexible and can meet many different demands from brand owners. Due to our warehouse setup, we can upscale and downscale. Additionally, we are flexible in terms of seasonal changes and when new brands are added to the portfolio.

We collaborate closely with the purchase, sales and marketing department, especially regarding reporting and forecast planning.

Due to our yearlong presence in Denmark, we can provide brand owners easy access to the Danish market. Our networks across all major distribution channels are strong: from retail and food service to trade, travel retail, convenience, pharmacies, e-commerce and cash & carry.

Combined with our unique network across sales channels, Conaxess Trade Denmark has a strong voice and negotiation power, which brand owners benefit from. Additionally, our complete portfolio creates value for our Danish customers.

The Danish brand portfolio

In Denmark, we have built a very strong portfolio and proudly represent more than 100 ambitious brands across categories such as food, non-food, confectionery and alcoholic/non-alcoholic beverages.

The Danish Management team

Conaxess Trade Denmark has a local Board of Directors, which ensures a local commitment and international perspective. Søren Skipper, Jacob Schilling and Torben Bank Jensen are the Danish Managing Directors.

Soeren-skipper

Søren skipper

MD Commercial Director

Jacob-schilling

Jacob schilling

MD Group CFO & CFO Denmark

torben-bank-jensen

torben bank jensen

MD Business Development Director

Pernille-Rolandsen

Pernille rolandsen

Marketing Manager

Rikke-lerhoej

Rikke Lerhøj

Marketing Manager

Britt-Korsholm

Britt Korsholm

Commercial Manager, Travel Retail

Morten-Norvin

Morten Norvin

Sales Manager, Food Service

Ownership structure

Conaxess Trade Denmark is a part of Conaxess Trade Group, which is owned by German investment group, Aurelius. The Conaxess Trade Group was acquired from Valora Trade by Aurelius on January 1, 2016. Aurelius is one of the leading European investment groups, acquiring participations with development potential. Having Aurelius as official owner, we have the benefit of constantly developing our potential as part of the group’s long-term strategy. Uwe Thellmann from Aurelius is the CEO of Conaxess Trade Group.

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