Let’s empower
your brand
in our
local markets

Conaxess Trade provides tailor-made and effective solutions to brand owners to ensure profitability and excellence on their route to market.

Your route to market partner

The flexible value chain of Conaxess Trade encompasses a range of tailor-made, modular solutions for brand owners. We can provide everything from full or partial aspects of the value chain.

Click on the tabs to read more about why and how we can do business together.

Entering a new market?

Your situation and ambitions:

We want to expand our brand into new markets, yet we do not have enough local market knowledge or no existing contacts to relevant retailers.”

Your solution and results:

We set in to motion our unique local market knowledge and insights, which are crucial when entering new, unexplored markets. What works in one market, does not by default work elsewhere.

Due to our strong network and excellent access to local businesses, your coverage and market share is maximised from an early stage.

Our passionate employees have a high level of brand commitment, thus, supporting you  as local brand ambassadors.

We have proven expertise in managing international brands, and combined with up-to-date market insights and organizational dedication, your market entry will have the best conditions to succeed.

Planning to launch a new brand?

Your situation and ambitions:

We want to launch a new brand, and we need a route to market solution and a clear defined strategy to successfully develop and adapt this brand to our existing portfolio.

Your solution and results:

We have proven experience in successfully launching new brands in our local markets. However, we approach each case differently depending on the brand, because we customize every route to market solution.

We have solid insights in market conditions, category trends and consumer behavior which helps us in developing your launch strategy. The right marketing mix is created by our Brand Managers, and the Key Account Manager’s and sales force’s access to trade ensure the listings and ideal appearance at point of sales – building awareness we turn into sales.

Besides an effective growth kick-off, we set realistic KPIs in close collaboration with you – and we continuously follow-up and keep track of the latest performance.

Let’s reach your brand’s full potential in local markets

Your situation and ambitions:

We want to boost our power of impact in the market considerably, however, due to our size and current setup we are limited in our choice of means.

Your solution and results:

Our strong, local market expertise enables us to identify how you can grow your brand in the most suitable way, taking into consideration your current portfolio and performance, and furthermore, external factors such as consumer trends, market conditions and future opportunities.

Having a result-oriented sales organization with maximum sales push and a countrywide presence, your brand is in competent hands – activating brands at point-of-sales is one of our strongest competences, and it will show in your sales growth.

Conaxess Trade has a respected reputation in the market, which benefits your brand when becoming a part of our strong portfolio – we create synergies across categories and products.

Looking for an outsourcing partner?

Your situation and ambitions:

We want to expand our existing business, which we have managed ourselves so far, especially by increasing our cost efficiency and profitability.

Your solution and results:

We make your fixed costs flexible. Additionally, we ensure you both a reduction of cost and an increase in customer satisfaction. We promise you a high-quality back office with low expenses, cost-efficient technologies and infrastructures. Due to our size, we create cost and know-how synergies in all aspects.

Another important factor is that we customize and tailor-make solutions based on your specific needs and objectives; every situation is unique, and we handle every outsourcing partnership individually and attentively. We can provide everything from full or partial aspects of the value chain, e.g. a field sales or full-service setup.

The best way to partner around an outsourcing setup, is to share common goals and values. For us, dynamic, trustworthiness, transparency, professionalism are the keywords, and our vision is to grow and empower brands.

Expanding to new distribution channels?

Your situation and ambitions:

We are contemplating adding a distribution channel to our current route to market setup, however, we are not familiar with this specific channel, the market conditions and consumer behavior.

Your solution and results:

We have a broad channel coverage, working with all major distribution channels such as retail, food service, on-trade, convenience, travel retail, pharmacy, and e-commerce.

Our close relationship with customers in trade enables us to develop a tailor-made channel strategy for your brand, based on local market knowledge and your business objectives.

Regardless of channel, our key account managers’ powerful negotiation skills and our superior position in the market will provide you with easy access to the distribution channel of your dream. Our flexible sales setup ensures your brand a smooth implementation of the tailor-made channel strategy.

How we approach a partnership:

1. YOUR SITUATION: We analyze and evaluate the current route to market situation, the potential your brand has and the challenges it is facing.

2. YOUR AMBITIONS: Taking stalk of the current market situation, we align ambitions, needs, expectations and dreams, and furthermore, we agree on business objectives.

3. YOUR SOLUTION: We create a customized route to market solution for your specific brand and needs, based on our local market insights, expertise and network.

4. YOUR RESULTS: We execute smoothly and ensure a successful implementation in the market – catalyzing your brand’s growth and development.

Why work with us

We empower brands in our local markets

+60 YEARS IN EUROPEAN DISTRIBUTION BUSINESS

Conaxess Trade is the leading Marketing, Sales and Distribution company in Scandinavia and Central Europe.

GET ACCESS TO +40 MILLION CONSUMERS IN EUROPE

Due to our yearlong presence in local markets, our networks across all major distribution channels are strong: from retail and food service to trade, travel retail, etc.

YOU ARE IN GREAT COMPANY WITH MORE THAN 200 BRAND OWNERS

We have built a very strong portfolio and proudly represent brands across categories such as food, non-food, confectionery and alcoholic/non-alcoholic beverages.

+500 DEDICATED EMPLOYEES

Our commitment to unleash the potential of the world’s most ambitious brands is the motivation for everyone working at Conaxess Trade.

we customize your route to market solution

We offer professional services in the fields of marketing, category management, key account management, sales force, point-of-sale services, market intelligence, purchasing, logistics, warehousing, co-packing, distribution and customer services.

we are here to help you

In each country and on group level, we have a dedicated business development team. We are looking forward to hearing from you.

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