Your situation and ambitions:
“We want to launch a new brand, and we need a route to market solution and a clear defined strategy to successfully develop and adapt this brand to our existing portfolio.”
Your solution and results:
We have proven experience in successfully launching new brands in our local markets. However, we approach each case differently depending on the brand, and we customize the route to market solution.
We have solid insights in market conditions, category trends and consumer behavior which helps us in developing your launch strategy. The right marketing mix is created by our Brand Managers. Our Key Account Managers and Sales Force support the listing process and find ideal placements at the point of sale – building awareness we turn into sales.
Besides an effective growth kick-off, we set realistic KPIs in close collaboration with you – and we continuously follow-up and keep track of the latest performance.
1. YOUR SITUATION: We analyse and evaluate the current route-to-market situation, the potential your brand has and the challenges it is facing.
2. YOUR AMBITIONS: Taking into account the current market situation, we align ambitions, needs, expectations and dreams. And we agree on business objectives.
3. YOUR SOLUTION: We create a customised route-to-market solution for your specific brand and needs, based on our local market insights, expertise and network.
4. YOUR RESULTS: We execute the plan smoothly and ensure a successful implementation in the market – optimising your brand’s growth and development.
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