Empowering brands in the Swedish market.

Your local route to market partner in Sweden

Conaxess Trade Sweden is one of the leading Sales, Marketing and Distribution companies in Sweden. Our vision is to be your entrusted local route to market partner who is growing and empowering brands.

Due to our yearlong presence in Sweden, we are your local expert and business partner with great expertise and insights about the Swedish market. Our commitment to unleash the potential of the world’s most ambitious brands is the motivation for everyone working at Conaxess Trade Sweden. Our customized and effective route to market solutions help local and international brand owners to succeed in the Swedish market. We cover all major sales channels and the food, non-food, confectionery and beverages categories.

Löfströms Allé 5
172 66 Sundbyberg


+46 08-725 14 00

Consumer contact: 
+46 08-725 14 05

Our marketing team’s most important task is to develop and live market strategies for our brands. We are developing Consumer and Trade Marketing campaigns, on- and offline depending on target groups and business objectives. As your local expert, we are constantly seeking for new opportunities in the market by making on-going market analysis for the different categories, and by monitoring and reporting on market developments. Making brands grow requires, identification and adaptation to trends and changes in the market.

Our Key Account Managers and Sales force ensure our broad coverage of the major distribution channels, and they provide brands with unique access to trade. Our Key Account Managers build bridges between our two important stakeholders: brands owners and customers. Their great negotiation skills and close relationships with customers are crucial for the many brands, we collaborate with. The Key Account Management creates value to the customers by being the effective gatekeeper – they have the experience and insights to advise and collaborate with customers about what performance to expect from brands and products.

Conaxess Trade’s countrywide sales forces are our strong muscle – it is flexible and agile. We enable an effective execution of campaigns or market entries and optimal point-of-sales appearance. Their commitment, professionalism and the frequency of visits strengthen our relationship and network with customers in the local stores, shops etc. The sales force is valuable to the customers since they help maintaining the shopping areas dynamic and inspiring; which catalyzes the sales growth and consumer satisfaction. Our salesmen are experts in managing a strong portfolio – including both international and local brands with different strategies – which is essential in the collaboration with customers.

Conaxess Trade offers customized warehouse and logistic solutions to brand owners. We control every step of the process and we handle your brand very carefully. We guarantee smooth distribution and delivery.

The quality level is high, and our dedicated warehouse team takes good care of the goods in stock – trust and transparency are the keywords.

In line with our tailor-made route to market solutions, our warehouse and logistic service is flexible and can meet many different demands from brand owners. Due to our warehouse setup, we can upscale and downscale. Additionally, we are flexible in terms of seasonal changes and when new brands are added to the portfolio.

We collaborate closely with the purchase, sales and marketing department, especially regarding reporting and forecast planning.

Due to our yearlong presence in Sweden, we can provide brand owners easy access to the Swedish market. Our networks across all major distribution channels are strong: from retail and food service to trade, travel retail, convenience, pharmacies, e-commerce and cash & carry.

Combined with our unique network across sales channels, Conaxess Trade Sweden has a strong voice and negotiation power, which brand owners benefit from. Additionally, our complete portfolio creates value for our Swedish customers.


In Sweden, we have built a very strong portfolio and proudly represent more than 50 ambitious brands across categories such as food, non-food, confectionery and alcoholic/non-alcoholic beverages.



Regional Manager Sweden & Norway


Chief Financial Officer


Sales Director Retail


Marketing Director Retail


Commercial Manager Food Service


Commercial Manager Vehicle

Ownership structure

Conaxess Trade Sweden is a part of Conaxess Trade Group, which is owned by German investment group, Aurelius. The Conaxess Trade Group was acquired from Valora Trade by Aurelius on January 1, 2016. Aurelius is one of the leading European investment groups, acquiring participations with development potential. Having Aurelius as official owner, we have the benefit of constantly developing our potential as part of the group’s long-term strategy. Uwe Thellmann from Aurelius is the Chairman of the Board of Conaxess Trade Group.