New partnership strengthens Hernö Gin in the Danish market

In December Hernö Gin starts a new partnership with Conaxess Trade Beverages who will market, sell and distribute Hernö Gin in Denmark. The ambition is a bigger reach and increased sales in one of Hernö Gin’s biggest markets after Sweden.

We are really looking forward to work with Conaxess Trade Beverages. Conaxess has the power to take next step together with us in Denmark, says Elin Sahlman, Sales Manager, Hernö Gin.

Conaxess Trade Beverages portfolio includes several strong national and international beverage brands, such as Fernet Branca, Underberg, Borghetti, De Kuyper, Amarula, Douglas Laing, Brøndums, Piper-Heidsieck and west Cork for example.

–We are pleased to start our long-term partnership with Hernö Gin in December. Hernö Gin is a strong fit and complementary to our portfolio of international and local brands. In the coming weeks we will present Hernö Gin to our trade partners.

We are excited to get started and a big “thank you” to Hernö Gin for their trust in our company, says Managing Director Jan Rose Pedersen, Conaxess Trade Beverages.

Conaxess Trade Beverages will strengthen Hernö Gin’s position in Denmark. With their position on the market, competitive portfolio and long experience, we will have the power to grow and reach more consumers in one of our biggest markets after Sweden, Elin sums up.

Latest news