PRIME Hydration is coming to Switzerland later this year

Neuendorf, 11.09.2023 – Conaxess Trade Switzerland AG secures exclusive distribution in Switzerland for PRIME Hydration. At the beginning of 2022, Prime was launched in the USA and is already competing with the big players in the international market and became a global lifestyle beverage brand focusing on providing better fuel for any endeavor. PRIME Hydration is the healthier sports drink alternative with zero added sugar.

Two rivals became an unit: Paul Logan and KSI, the two co-founders, entrepreneurs and successful influencers, together reach over 100 million followers worldwide through their social networks and continue to accelerate the trend. In addition to their YouTube careers, they have become famous through appearances in boxing and wrestling.

Assortment overview

The international top sellers: Lemon Lime, Blue Raspberry, Ice Pop and Tropical Punch (500 ml each) will be available in Switzerland. Each drink is carefully crafted to preserve the natural flavor of the ingredients and provide a very unique taste experience. The electrolytes and antioxidants are particularly conducive to hydration, providing better fuel for any endeavor.

PRIME will be available in selected supermarkets throughout Switzerland. For more information on PRIME and where it is sold, please visit https://drinkprime.com/pages/where-to-buy

Rafael Schaer, CEO of Conaxess Trade Switzerland and Austria is proud to take the beverage market to a new level:

“Thanks to our Europe-wide distribution network, we are the perfect partner for PRIME and we are incredibly proud of PRIME’s trust in our organization. We are really excited to bring PRIME also to Switzerland!”

International (football) sponsorships

FC Barcelona, Arsenal are already among the partners of PRIME. New to the club is the German record champion FC Bayern Munich. Also Erling Haaland, the famous soccer player from Manchester City just recently became the new PRIME athlete. The latest PRIME athlete is Swiss footballer Alisha Lehmann, who played in FIFA Women’s World Cup 2023. PRIME is definitely here to win!

About PRIME

Founded in 2022 by entrepreneurs and influencers, Logan Paul and KSI, PRIME is a global lifestyle beverage brand focused on providing better fuel for any endeavor. PRIME offers its highly coveted flagship product, PRIME Hydration, a healthier sports drink alternative with zero added sugar in both bottled and powdered form for on-the-go, as well as PRIME Energy, its caffeinated energy drink. PRIME products can be found at Target, GNC, The Vitamin Shoppe, Walmart and Kroger Family Stores nationwide as well as select retailers globally. For more information on PRIME and where it is sold, please visit https://drinkprime.com/pages/where-to-buy