Further to our previous communication announcing the acquisition of Movement, we are pleased to confirm that the Swedish Competition Authority (Konkurrensverket) has formally given clearance to the deal. This means that the transaction has officially been completed on 31st March 2021.
The combined companies will have a stronger position in the market ensuring even better delivery of services to new and existing business partners and customers. In addition to an increase in scale, this acquisition adds valuable experience to our workforce and leadership teams enabling us to be a stronger partner both now and in the future.
Movement AB and Conaxess Trade AB will continue to operate as individual legal entities until an integration process has been formalized and completed. Expected timing of the completion is second half of 2021.
About Movement AB
Movement Group is an exclusive distributor in Sweden of fast moving consumer goods (FMCG) offering both, field sales services and full-service distribution services. It represents about 60 well-known brand owners and distributes these to a wide range of sales areas including grocery stores, convenience stores, sport & leisure channels and in the field of foodservice. Given its extensive market experience of over 90 years and its dedicated team, Movement today is one of the key players in the field of FMCG distribution in Sweden. In 2017, Movement Group acquired Ancrona AB, strengthening its position in sales and marketing services. Similar to Conaxess Trade, Movement Group offers comprehensive, tailor-made services across the entire value chain to its brand owners. Before the acquisition by AURELIUS, it was owned by private individuals.
About Conaxess Trade Group
Conaxess Trade is an exclusive distributor of fast moving consumer goods (FMCG) to large-scale retail organizations and alternative sales channels. Conaxess (former: Valora Trade) proudly represents some 300 prestigious brand owners of branded food and non-food goods. The Conaxess Trade Group maintains distribution organizations in all Scandinavian countries (Denmark, Sweden, Norway and Finland) as well as in the German-speaking countries (Austria and Switzerland). Conaxess is a long-term partner providing regional market access to FMCG products for its customers and business partners and also offering comprehensive, tailor-made services across the entire value chain – from market intelligence and key account management to trade marketing and category management all the way through to purchasing, logistics, warehousing and point-of-sale services. Since 2016 Conaxess Trade is owned by Aurelius, which is one of the leading European investment groups, with a long-term investment horizon and offices in Munich, London, Madrid, Amsterdam and Stockholm.