Portfolio growth across countries – a warm welcome to our new brands

It is always a pleasure to welcome new brands to our portfolio. During the first half of 2019, Conaxess Trade has entered several new partnerships with brand owners.

The new brands to the Conaxess Trade portfolio vary across categories – Food & snacks, Non/near-food, Confectionery, and Beverages – and all the brands have an exciting product range.

In each case, Conaxess Trade provide tailor-made solutions to brand owners to ensure profitability and excellence in their route to market. Some partnership includes the entire value chain, some are focused on mainly Brand Management and Key Account Management. Common to all partnership is our eager to grow and develop the brand, in other words: to unleash the brands’ full potential.

Of new partnerships, we can mention: Soda Stream in Switzerland, King Oscar in Norway and The Whole Company in Denmark, among many others.

Conaxess Trade has a strong presence in Scandinavia in Denmark, Sweden, Norway, Finland, furthermore in Austria and Switzerland. This has been the foundation for the extension of partnerships across borders with brands such as Nick’s, Pladis, Walker’s and In med Degen.

Additionally, we have extended some of our current partnerships to include extra sales channels. For example, our collaboration with Continental Foods in Denmark we added Food Service to our current setup which includes Retail. In that way, we can utilize our local knowledge about the market.

“We love brands and our most important task is to ensure growth and drive sales in the market. Across countries, we are proud of having these new brands as a part of our portfolio, and additionally to extend some of our current partnerships to include extra sales channels or Conaxess Trade countries. We are looking forward to continuing working with all our brands – both those recently added and those we have collaborated with for decades. It’s a great mix,”
CEO of Conaxess Trade Group, Uwe Thellmann, says.


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