Rice market revolution by Risella

The rice market revolution started in 2017 when the first ready-to-eat rice products in pouches were launched in the market. Within just 3 years this new product group has become the third biggest segment in the rice category with strong contribution of Risella.

The convenient and quick Risella ready-to-eat rice products drive growth of the total market, and challenge both other quick snacks and meal solutions and the traditional way of seeing rice.

This autumn the Risella ready-to-eat rice product family grew from 4 to 9 variants – the tasty novelties include ready-to-eat plain rice, perfect for a side dish such as Basmati rice, Jasmine rice and Red&white quinoa, and also some appealing variants suitable both for a side dish and the main course such as Hawaiian rice and Mediterranean quinoa&oat. The novelties are now available in stores and will be soon visible for everyone in a nationwide TV campaign!

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