Mezete and Conaxess Trade Switzerland agreed on a long-term partnership
Mezete - an innovative "ready-to-eat" food brand in premium quality - and Conaxess Trade Switzerland are joining forces with immediate effect to push expansion into the Swiss market and bring the products closer to consumers.
As part of this cooperation, Conaxess Trade will be responsible for all services for Mezete in order to represent the brand throughout Switzerland. The hummus varieties offered are available in five different flavours: Dried Tomato, Fresh Herb, Fire Roasted Red Pepper, Red Hot Chili and Classic Hummus. In future, Mezete will expand its portfolio with authentic soups, tahini sauce and Middle Eastern specialities.
Mezete’s mission is to bring authentic gourmet Middle Eastern delicacies to people around the world and is the ideal choice for health-conscious consumers who don’t want to compromise on healthy eating or good taste. Mezete products use natural ingredients and contain no preservatives, so they have high nutritional value without the hassle and time-consuming preparation of food. After two decades of intensive research and development, Mezete has developed an aseptic UHT technology that allows the products to have a long shelf life and be stored at room temperature. This reduces the risk of contamination, ensures consistent quality, dramatically simplifies supply chain management and eliminates the need for cold storage and transport.
The Mezete brand was launched by Kasih Food Production Company, a pioneering Jordanian Middle Eastern food manufacturer with nearly 100 years of industry experience. It has sold 250 million units worldwide and created 250 million authentic gourmet food experiences.
“The mission of Mezete is to bring the authentic, gourmet, velvety smooth hummus back to the world. Once you taste our plant-based, uniquely rich in tahini food with no preservatives, you wouldn’t want to compromise again. This is why more and more consumers globally choose Mezete to dip into the Middle Eastern cuisine.
As we expand to many new markets, we are fortunate to partner with some of the best distribution companies in the world. Conaxess is clearly one of them – with their well-deserved reputation of a company that works like a Swiss clock, but also has a human face, they are the perfect partner for us, and the trust was instantly established. We are truly looking forward to working together, offering our differentiated hummus (and not only!) to the Swiss customers and shoppers”
— Khaled Kasih, CEO of Kasih Food Co. (Jordan)
With Mezete, we have gained a trendsetting international brand and a strong partner. We are looking forward to bringing the authentic cuisine of the Middle East closer to the Swiss consumer. We are convinced that we will make Mezete known and popular in Switzerland.
–– Rafael Schaer, CEO Conaxess Trade Switzerland & Austria